Financial Matters: Understanding Your 529 College Savings Plan

As college costs continue to rise, parents of college-bound students are increasingly turning to 529 plans as a strategic way to save for their children's education. Named after Section 529 of the Internal Revenue Code, these tax-advantaged savings accounts offer a powerful combination of financial benefits and flexibility that can make a significant difference in funding higher education.
A 529 plan is a state-sponsored investment account designed specifically for education savings. These plans allow parents, grandparents, or other interested parties to contribute after-tax dollars into an account that grows on a tax-deferred basis. The key advantage is that when funds are withdrawn for qualified education expenses, they are not subject to federal income tax. Additionally, many states offer their own tax benefits, such as deductions on contributions or tax-free withdrawals for state residents.
There are two types of 529 plans:
Education Savings Plans:
These function similarly to retirement accounts, where contributions are invested in mutual funds or other investment vehicles. The account's growth is dependent on market performance.
Prepaid Tuition Plans: These allow families to purchase credits at participating colleges and universities at current prices, effectively locking in tuition rates and protecting against future increases.
To maintain their tax-free status, funds withdrawn from a 529 plan must be used for qualified education expenses. These include:
Tuition & Fees:
This is the primary use of 529 funds, covering costs at eligible postsecondary institutions, including colleges, universities, vocational schools, and even some international schools.
Room & Board:
For students enrolled at least half-time, 529 plans can cover on-campus housing or off-campus housing costs up to the amount determined by the school's official cost of attendance.
Books & Supplies:
Textbooks, required reading materials, lab supplies, and other necessary academic supplies are eligible expenses.
Technology:
Computers, software, printers, and internet access required for coursework are eligible.
Special Needs Equipment:
For students with disabilities, specialized equipment necessary for enrollment or attendance is an eligible expense.
Student Loan Repayments:
Up to $10,000 can be used to pay off qualified student loans for the beneficiary or their siblings.
One of the most attractive features of a 529 plan is its flexibility. If your child decides not to pursue higher education, receives a substantial scholarship, or chooses a less expensive school, you have options: change the beneficiary, use it for other educational pursuits, or hold it for future use.
529 plans offer numerous advantages that make them an attractive option for college savings:
Tax Benefits:
The primary draw of 529 plans is their tax-advantaged status. Contributions grow tax-free, and withdrawals for qualified expenses avoid federal taxes. Many states also offer additional tax incentives for contributions.
High Contribution Limits:
Unlike other savings vehicles, 529 plans typically have high contribution limits, often exceeding $300,000 per beneficiary, depending on the state.
Estate Planning Benefits:
Contributions to 529 plans can reduce your taxable estate. Special provisions even allow for accelerated gifting, where you can make five years' worth of gifts in a single year without triggering gift taxes.
Financial Aid Friendly:
Assets in a 529 plan owned by a parent have a relatively small impact on financial aid eligibility compared to assets held in the student's name.
Low Maintenance:
Once set up, 529 plans require minimal ongoing management, especially if you opt for age-based portfolios that automatically adjust as your child nears college age.
While 529 plans offer significant benefits, it's important to be aware of potential drawbacks:
Investment Risk:
Like any investment, 529 plans can lose value, especially in market downturns.
Non-Qualified Withdrawals:
If funds are used for non-qualified expenses, earnings are subject to income tax and a 10% penalty.
For parents of college-bound students, a 529 plan is a powerful tool to save for education while minimizing tax burdens. Offering tax-free growth, flexibility in use, and potential state tax benefits, these plans can significantly ease the financial strain of higher education costs.
As with any financial decision, it's crucial to thoroughly research your options and consider consulting with a financial advisor to determine if a 529 plan aligns with your overall financial strategy. By understanding the uses, benefits, and potential limitations of 529 plans, families can make informed decisions to better prepare for the rising costs of higher education, ensuring that their savings work as efficiently as possible to support their children's academic aspirations.

Deciding which college to attend can be one of the toughest decisions for high school seniors. With so many options, it’s easy to feel overwhelmed and unsure. If you’re struggling to make your final decision, here are some tips to help you sort through your choices.
Choosing a college is a big decision, but stressing out won’t help. Take a deep breath and remember that you have time. The decision deadline is May 1, so there’s no need to rush. Sometimes, taking a break from the decision-making process to relax or do something fun can help clear your mind. If you’re feeling pressure from parents or friends, tell them you need more time to decide.
Before comparing colleges, it’s important to start with yourself. Reflect on what you want in your college experience. Make a list of qualities that matter most to you—think about academics, campus culture, size, cost, location, and more. It’s also helpful to consider less tangible things such as the social atmosphere and overall "feel" of the campus. Once you’ve written your list, rank the factors based on their importance to you. This step helps you get clear on your priorities before diving into comparing schools.
While it’s tempting to compare colleges right away, it’s best to evaluate each school on its own first. Look at each school’s strengths and weaknesses based on your prioritized factors. If you don’t have enough information about a particular school, take time to research further. Visit the campus if possible, check out the website again, and talk to current students, faculty, or admissions staff.
Don’t forget to trust your gut feelings about each school—your intuition can play an important role in making the right decision.
After evaluating the schools, you’ll probably realize that some just aren’t a good fit for you. It’s okay to let those go. Remember, you can only attend one college, so don’t feel bad about eliminating options. It’s also a good time to let go of schools that no longer work out, whether that’s because you didn’t get in, didn’t get enough financial aid, or circumstances have changed. It can be hard to let go of schools you were once excited about, but try to focus on the great options that are still available to you.
Still torn between a few schools? Try comparing them in pairs. Create a chart with the schools along the top and the qualities you want down the side. For each pair, mark which school better matches each characteristic. This method will help you make a more objective decision by comparing each school based on what’s most important to you. Once you finish, you’ll have a clearer idea of which school stands out as the best fit.
There’s no such thing as the perfect college. It’s easy to feel like you need to be 100% sure that your choice will guarantee happiness and success, but that’s simply not the case. Your college experience will be shaped by how you approach it, not just by the name of the school you choose. Once you’ve made your decision, move forward confidently, knowing you’ve made a thoughtful choice and that this next chapter will be an exciting one.

Artificial Intelligence (AI) is transforming the world, changing how we work, learn, and make decisions. Universities are responding by updating courses and programs to prepare students for careers in an AI-driven future. While some worry about AI’s impact on jobs, ethics, and education, colleges are embracing it as both a tool and a subject of study.
Students who understand, analyze, and apply AI across different fields will have a significant advantage in the job market. AI is no longer confined to computer science; it’s essential in business, media, medicine, and the arts. Those who grasp AI’s potential and limitations will be positioned to lead industries increasingly reliant on technology, data-driven decision-making, and automation.
AI isn’t just for tech students. Small colleges, even those without specific majors in AI or engineering, incorporate AI into philosophy, ethics, and media studies, helping students critically examine its role in society. For example, at Pomona College, Bowdoin College, and Wesleyan University, students explore AI ethics, bias in machine learning, algorithmic decision-making, and AI’s influence on democracy and privacy. These courses encourage discussions on responsibility in AI development and policy.
Courses at Brown University examine AI through modern culture and media, where students analyze AI-generated content like deepfake videos and AI-written articles. Swarthmore College courses link AI to cognitive science, studying how machine learning mimics human decision-making. Meanwhile, the Rochester Institute of Technology and the University of Arizona programs incorporate AI into digital humanities and computational linguistics, offering hands-on work in natural language processing and AI-assisted creative writing. These programs highlight AI’s broader impact on communication, culture, and society.
As AI becomes integral to business, universities are training students to apply AI-driven strategies in finance, marketing, and supply chain management. USC’s Marshall School of Business offers an AI for Business program, where students learn predictive analytics, customer insights, and automated decision-making. Case studies explore AI’s role in optimizing digital marketing and logistics. At the Wharton School, students use AI-powered analytics for market forecasting and financial risk assessment. Similarly, the University of Texas at Dallas integrates AI into business analytics, offering hands-on experience with AI-driven customer insights, fraud detection, and automation tools used by major corporations. These programs showcase AI’s transformative impact on business and the growing demand for AI-savvy professionals.
For students drawn to AI’s technical side, universities are at the forefront of AI research in robotics, deep learning, and autonomous systems. While institutions such as MIT, Carnegie Mellon, and Stanford continue pushing AI innovation, AI-focused education is expanding.
Georgia Tech offers an AI minor available to all disciplines, ensuring that business, humanities, and science majors gain AI literacy. The University of Michigan and UC Berkeley provide AI tracks in computer science, covering reinforcement learning, generative AI, and AI-driven cybersecurity. Oregon State University and Cal Poly SLO emphasize industry collaboration, partnering with companies to solve real-world AI challenges in automation and software development. These programs make advanced AI education more accessible and emphasize practical applications.
AI is shaping industries beyond STEM, particularly healthcare and gaming. The University of Texas at San Antonio (UTSA) offers a Dual Degree in Medicine and AI, training future doctors to integrate AI into diagnostics, personalized treatment, and robotic-assisted surgeries. AI-powered tools, such as machine learning models for radiology and AI-driven drug discovery, are revolutionizing medical care and research.
AI is also transforming gaming. At UC Santa Cruz, the Games and Playable Media program explores AI-driven storytelling and dynamic gameplay. AI is used in procedural content generation, allowing game environments to evolve based on player behavior, and in designing intelligent non-player characters (NPCs) that adapt and respond more realistically. These programs highlight AI’s growing influence in creative and interactive fields.
As AI reshapes industries, universities are preparing students to navigate this evolving landscape. By integrating AI education across disciplines, colleges are not just teaching technical skills but also encouraging critical thinking about AI’s ethical and societal impact. Whether students engage with AI
through liberal arts, business, or technical studies, they will have opportunities to apply this technology in meaningful ways.
For high school students planning their futures, AI literacy is becoming essential, opening doors across a wide range of careers, some of which don’t even exist today. As universities expand AI-related programs, students will have more opportunities than ever to explore how AI can shape their professional paths, regardless of their chosen field.
Careers for AI Majors
Liberal Arts & Interdisciplinary Studies
AI Ethics Consultant
Digital Media Strategist
Computational Linguist
Business & Industry Applications
AI-Driven Market Analyst
Financial AI Analyst
AI-Powered Supply Chain Manager
STEM & Engineering
AI Research Scientist
Autonomous Systems Engineer
AI Cybersecurity Specialist
Medicine & Gaming
AI Healthcare Specialist
AI Game Designer
Biomedical AI Engineer







